Press Release
For Immediate Release
April 25, 2005
   

CONTACT:
Donna McMullin
Vice-President, Marketing
Thinkronize/netTrekker
513-731-4090
dmcmullin@netTrekker.com

 


Charlene Blohm
C. Blohm & Associates, Inc.
608-839-9800
charlene@cblohm.com


Thinkronize, Inc., developers of netTrekker, announce strategic realignment to maximize and accelerate record growth

Company poised to double revenue in each of the next three years

Cincinnati, OH - Helping K-12 students focus their online research to educationally relevant materials is a burgeoning Internet service sector given that 94 percent of teens report they use the Internet for school-related projects.

Today, more than 3.7 million students from nearly 6,000 schools in 47 states use the market-leading search engine netTrekker, provided by Thinkronize, Inc., as their search engine of choice. netTrekker delivers only the best educational resources from the Internet to every desktop, saving valuable time and making searches safe and powerfully productive.

Randy Wilhelm, president and CEO of Thinkronize, the developer of netTrekker, today executed a strategic realignment plan to position the company to respond to the sector’s explosive growth. Further, the realignment sets the stage for the company’s launch of a revolutionary new product at the National Educational Computing Conference (NECC) in June.

The typical price for a school’s netTrekker subscription is $1,195 per year. Combining new customer growth with forecasted revenue from the new offering, Wilhelm is projecting the company will double its sales revenue in each of the next three years.

“This is a remarkable time for our company as we make strategic adjustments to the key roles the members of our leadership team play,” said Wilhelm. “The new product is being piloted in several schools throughout the country. And although we have not yet launched the product, we are already booking orders with our current customers. The outstanding reviews we are receiving from administrators and educators alike are phenomenal. Now is the right time to make these adjustments to further strengthen our leadership team and to prepare to capitalize on the additional growth that is planned and expected.”

With the realignment, Wilhelm retains the title of CEO and will continue to lead the organization. Christine Willig, formerly vice-president of product development with responsibility for the successful development of netTrekker, now serves as company president. Willig is responsible for overseeing sales and marketing for the firm.
Joe Vallo, formerly the vice-president of operations, now serves as the chief operating officer (COO). Vallo is responsible for product development and all internal operational areas, including finance, legal, human resources and enterprise systems.

Donna McMullin Trivett, formerly the director of marketing, was promoted to vice-president of marketing. She will continue to establish the netTrekker brand as the market leader in the education search segment, increase the company’s current market share and begin work to anchor the brand’s presence in markets outside the education industry.

Joel Petersen, vice president of sales for Thinkronize, who was instrumental in generating the company’s record-breaking growth, continues to manage all sales activities for the organization, including directing internal staff and the company’s vast network of distribution partners nationwide.

About netTrekker
netTrekker is the award-winning academic search engine specifically designed for school use. Unlike ordinary search engines, netTrekker delivers only the best educational resources from the entire Internet in a safe, organized, standards-aligned format to every desktop, helping to increase student achievement. Using netTrekker, educators, librarians, students, and parents save valuable time because their Internet searches are powerfully productive. They receive only safe, relevant educator-selected results, allowing them to spend less time searching and more time focused on learning.

netTrekker has been honored to receive a number of significant peer and industry awards for excellence including: 2005 AEP Golden Lamp finalist, 2005 Codie Award finalist in two categories, 2004 Distinguished Achievement Award, 2003 Award of Excellence, 2002 Awards Portfolio Winner, 2002 Best General/Interdisciplinary Curriculum Website Award, and a 2002 EDDIE Award.

To learn more about netTrekker, visit www.netTrekker.com.

About Thinkronize
Thinkronize, an Internet developer of award-winning K-12 educational products, was founded by Robert Reinders in July 1999 and grew out of a passion and commitment to enhancing teaching and learning with the Internet and standards-based online resources. The company’s premier product, netTrekker, the trusted search engine for schools, was launched in October 2000. Since netTrekker’s launch, Thinkronize has enjoyed continued growth, success and industry recognition and awards. netTrekker is being adopted by key districts nationwide and is known to be one of the best products in the education industry. For more information visit www.thinkronize.com or phone 877-517-1125.

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