As Vice President of Strategic Relations at Thinkronize, Inc., Joel Petersen's formula for successful selling is through the development of rock solid customer relationships. Petersen's accomplishments stem from his keen understanding of the objectives and needs of educators in Departments of Education, large school districts, and key consortia across the country. He is an expert at not only implementing strategic programs, but then exceeding customers' expectations with continued superior customer service that has helped Thinkronize grow by significant %'s each year under Petersen's direction. The company's renewal rate of over 90% is also a testament to Petersen's philosophies.

Upon joining Thinkronize in 2001, Petersen created the initial sales structure and selling process for the company from the ground up. With his passion for education and children, Petersen and the sales team helped build the netTrekker subscription base from the initial pilot sites to now over 10 million students in more than 19,000 schools spanning 50 states. In 2006, Thinkronize made its debut on the Inc. 500 list of fastest-growing private companies in the United States at #323 and was again honored on the 2007 Inc. 5000 list. Petersen attributes much of this success to the initial group of netTrekker subscribers who helped provide critical feedback and important direction for the sales and development teams at pivotal times.

Petersen has also been instrumental in developing a business partner network for Thinkronize that includes industry leaders like Apple, Dell, and Scantron who also sell netTrekker nationally. The business partner network continues to contribute significantly to Thinkronize's bottom line each year.

Prior to Thinkronize, Petersen spent over 16 years in sales management helping staff, train, and direct sales teams in both the education sector with Hobsons as the Director of Circulation Sales and in the grocery industry with Con Agra as a Regional Sales Manager. His management has helped sales professionals in many organizations achieve outstanding performance.

Petersen holds a degree in Social Science from Carthage College and attended the University of Wisconsin - Milwaukee for Graduate Studies in School Social Work. He lives in Loveland, Ohio with his wife and four children.